Understanding the influence of social media on B2B purchase decisions
Social media began as a way for individuals to share photos of their loved ones, pets or food, but has now grown into a critical tool for businesses. Organizations have started preparing marketing strategies that embrace the opportunities social media offers. This is all for good reason as social media influences 74% of shoppers' purchasing decisions. As a B2B business that is not utilizing social media, you are missing out on some big opportunities. Here we explore how B2B marketing uses social media to influence buying processes and how you can also take advantage of these opportunities. Optimizing your Profile Pretty much all the available social media platforms allow businesses to create a business profile for their brand. As a B2B business, you must make sure you're not wasting this opportunity that's being offered by social media here. Create a profile and optimize it so it leaves a powerful first impression. Pay attention to what other brands are doing with their pro...